Fernando Botero, a renowned Colombian artist is doing his part to help raise funds for Medellin’s museums where he will be shifting his talents to designing a bottle and label for an aged rum. Botero is a native of Medellin he will be putting one of his rare artwork into this highly unique and special bottle of rum where 80% of the proceeds will be going to the museums of Medellin.
It is part of the effort undertaken by Fabrica de Licores de Atioquia who will be making 100,000 bottles of the Botero Rum special reserve, all of which are specifically intended for this purpose. They will be sold between 80,000 and 90,000 pesos which is about RM130 and RM150 each. How it came about that Botero was involved in the project perhaps would be due to the rum bottles which are asymmetrical which is somehow associated with the figure works of the artist.
Meanwhile, the Botero intended bottle would come wrapped around with the ‘Men Drinking’ painting reproduced on its label, a work that Botero made in 2011 but was never displayed anywhere as it was part of his private collection. Mauricio Ortiz, an executive at Fabrica de Licores de Antioquia said that unlike conventional rum bottles sold, this specific one will not be boxed because despite being a reproduction, they won’t cover it because it is a Botero work of art. 40% of the profits of the bottles will be donated to the Museum of Antioquia while another 40% will be channelled to the Institute of Heritage and Culture.