The 3 day event will involve art and culture and is set to springboard the current landscape which will rope in local and international artistic individuals.
There will be various disciplines involved in this festival that include the likes of art exhibition, display, journalism, film, social media and literature, among others. The inaugural festival is curated by PopDigital where the main theme of the festival is literature. According to Umapagan Ampikaipakan, the Cooler Lumpur Festival Literary director, they are looking to encourage a more vibrant reading culture in the country and celebrate literature and authors.
Set to be held at MAP @ Publika, there will be panel discussions, dialogues and other events where there will be something for everyone including the kids as well. That is why the central theme this year is #Word, which reflects the current craze about social media and the importance of literature. There will be book launches by Fixi as well as new ice-cream flavor by The Last Polka there to make the event a lot more exciting.